Hair Idol – Toni&Guy and Essensuals salons only
HAIRIDOL 2007 gives every young Toni&Guy and Essensuals hairdresser the opportunity to showcase their work at a mood-board stage, which is then transformed into a live stage presentation. Each stage will take place in front of an expert panel of judges consisting of key members from The Toni&Guy and essensuals International Artistic Teams & L’Oréal Professionnel Technical Team who will judge each budding team of two on their creativity, technical hairdressing ability and live presentation skills.
As the winner of this prestigious award, you will win once-in-a-lifetime opportunities to travel, work with the International Artistic teams at high profile events and attend the L’Oréal Colour Trophy Grand Final.
The Competition
Stage 1: Mood Board
Your team must comprise two hairdressers: 1 technician and 1 stylist. With the guidance of your in salon mentor, your brief is to create a mood board together of any shape or size which reflects your creative thought process and conveys the idea behind your show. The mood board can be made up of magazine cuttings, inspirational pictures, materials and basically anything that illustrates your show plan. The main thing to remember is that your mood board MUST CONVEY THE BASIS OF A LIVE HAIR SHOW WHICH YOU WOULD LIKE TO PRESENT.
Stage 2: Regional Finals Live Presentation
If your board is selected by our leading industry judges, you will be entered into the semi-final round of the competition where you will put on a live 10 minute presentation in front of a panel of judges. The presentation will be based on 4 different looks and each will have a cut and colour.
Technician: (to open the presentation) all 4 colours to be completed but explained during the live presentation. The section pattern of 1 of the 4 must be completed and presented on stage.
Stylist: 3 cuts to be completed before the live presentation. The explanation of the cuts will be given during the stage presentation. 1 cut to be 90% complete before the live presentation and the remaining 10% to be completed on stage.
Stage 3: The Grand Final
The winning team from each regional final, along with 1 ‘wild card’ entry (awarded to the best over all runner up from the regional heats) will be invited to compete in the grand final where you will again perform your show live on stage and present your colouring and technical abilities.
Dates
Mood board entry deadline: Friday 27th April 2007
All mood boards to be sent to: Bev Rowe, L’Oréal Professionnel, 255 Hammersmith Road, London W6 8AZ
Regional Heats:
• Monday 11/06, Birmingham
• Tuesday 12/06, Manchester
• Wednesday 13/06, London
• Thursday 14/06, Croydon
• Monday 18/06, Dublin
Grand Final:
Thursday 6th Sept, London
The Prizes
Final Winners will be crowned Hair Idol 2007 and win a year of artistic opportunities:
• 2 tickets to the prestigious L’Oréal Colour Trophy Grand Final 2008
• Overseas trip to assist the Toni&Guy Artistic Team sponsored by L’Oréal Professionnel
• Creative development courses with L’Oréal Professionnel
• An opportunity to be considered for the Toni&Guy Breakthrough team 2008
• Artistic opportunities to work with the Toni&Guy artistic team at London Fashion Week
• PR exposure through trade press
All Regional Winners will receive PR opportunities, coordinated by Toni&Guy and L’Oréal Professionnel
• The chance to be featured in a documentary on Toni&Guy TV
• A feature in Toni&Guy magazine
For any further queries please contact Bev Rowe on 020 8762 4419. |
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